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The notorious crimes of African warlord Joseph Kony have been highlighted across the globe, thanks to the California-based group Invisible Children.

But some critics have been skeptical of Invisible Children, the non-profit group who produced a viral video exposing Joseph Kony's crimes and the Lord's Resistance Army.

Invisible Children's 30-minute "Kony 2012" documentary has been viewed by more than 75 million people since it was posted on YouTube March 5.

The group said it wants to make Kony famous, and eventually bring justice to the countless children and families he has destroyed.

Yet Monday, Invisible Children CEO Ben Keesey found himself Answering questions that have surfaced about his group's intentions and what it does with its finances.

"I understand why a lot of people are wondering is this just some kind of slick, fly-by-night, 'slacktivist' thing, when actually, it's not at all," Keesey said in a brief video posted online responding to his critics.

"It's connected to a really deep, thoughtful, very intentional and strategic campaign," he said.

"Any claims that we don't have financial transparency, or that we are not audited every year by an independent firm -- that we don't have financial integrity -- just aren't true," he later added.

Invisible Children CEO Ben Keesey responds to criticsm of 'Kony 2012' and concerns about how the non-profit spends its money.